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Journal Publications
Social Commerce
“The joy of discovery is certainly the liveliest that the mind of man can ever feel”
PUBLICATIONS
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Leung, K.S., Shi, S., & Chow. W.S. (2018), Understanding the impact of reciprocity on trust and trust performance in C2C social commerce. Proceedings of the 24th Cross Strait Conference of Information Management Development and Strategy (CSIM'18). The University of Hong Kong. Hong Kong. 24 Aug - 26 Aug. 257-274.
2018
Refereed International/Professional Conferences:
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Leung, Wilson K.S., Shi, S., & Chow, W. (in press). Impacts of user interactions on trust development in C2C social commerce: the central role of reciprocity. Internet Research.
2019
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